Recommendations for SEO E-BOOK
This book contains everything you need to know—no more and no less—to get your website to rank on the first page of Google’s search results. The 13 chapters of Outsmarting Google: SEO Secrets to Winning New Business are organized as follows:
Chapters 1 and 2 explain the system underlying Google’s algorithm,
Chapters 1 and 2 explain the system underlying Google’s algorithm,
TrustRank, and the five ingredients of successful Google optimization. By themselves, these two chapters
could bring a novice up to proficiency in this area.
Chapters 3, 4, and 5 are filled with specific strategies to get your website to rank at the top of the results,
discussing links, aging, and the ultimate ranking strategy—the Nuclear Football.
Chapters 6 and 7 are the technical chapters. They are intended to provide support as you become a more
Chapters 6 and 7 are the technical chapters. They are intended to provide support as you become a more
advanced search engine optimizer, covering Google AdWords and Google’s search operators.
Chapters 8 and 9 are all about clarity and contain interesting informa-
tion about optimizing for Google that will help clear away common
myths and misunderstandings.
Chapter 10 tells you what you need to know to rank on Yahoo! and Bing.
Chapter 11 is a particularly important complement to search engine optimization, detailing the best ways to
Chapters 8 and 9 are all about clarity and contain interesting informa-
tion about optimizing for Google that will help clear away common
myths and misunderstandings.
Chapter 10 tells you what you need to know to rank on Yahoo! and Bing.
Chapter 11 is a particularly important complement to search engine optimization, detailing the best ways to
convert your search engine traffic into revenue for your business.
Chapters 12 and 13 cover the role of social media in Google—both now and in the future—and the ways
Chapters 12 and 13 cover the role of social media in Google—both now and in the future—and the ways
in which social media and search engines will meld together to form a new basis for discovering
information, products, and services.
Who Can Use This Book?
Outsmarting Google: SEO Secrets to Winning New Business was written for all knowledge levels—from the casual Internet user to the professional search engine optimizer.More than anything, it was written for people who are seeking simple Introduction 4and direct information about how to get their websites to rank at the top of Google’s results. I have assumed a blank slate and built a picture of the search engine’s algorithm from the ground up, using simple language and analogies. I also have tried to keep the book moving along quickly, never getting too philosophical or bogged down with dense material. This book was meant to be like celery—crisp, easy to eat, and nutritious—and yet, even those who have years of experience in the
field of search engine optimization should find a fresh perspective in these pages. I hope you enjoy the read
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